Discover
Research into clients, competitors and users to uncover real, unmet needs.
About
From art, through fashion,
into experience.
I started as an illustrator — drawing the world by hand, learning to see in composition and detail. That eye led me into fashion, where I spent eight years shaping garments and brand stories, learning what makes something feel considered rather than just finished.
Today I bring that same instinct to UX: using technology to make experiences simple, human and easy to trust — research-led, strategy-first, and crafted with care all the way to the final pixel.
Research-ledDecisions grounded in evidence
Strategy-firstBusiness + user goals aligned
Visual craftSystems & illustration
Human empathyDesign that feels personal
How I Work — Double Diamond
Discover, Define,
Develop, Deliver.
Define
Synthesis into empathy maps, personas, POV statements and a sharp problem.
Develop
Crazy-8 sketches, IA, flows and wireframes — iterated and user-tested.
Deliver
A cohesive style guide and a polished, high-fidelity prototype.
Capabilities
Toolkit
Research
- Competitor Analysis
- Empathy Maps
- Personas & POV
- Kano · MoSCoW
UX Design
- Information Architecture
- User & Task Flows
- Wireframing
- Usability Testing
UI & Visual
- Design Systems
- Style Guides
- Prototyping
- Accessibility
Craft & Tools
- Figma
- Illustration & Artwork
- Adobe Creative Suite
- Branding