01 — Gamified Finance App
Making finance fun to learn.
FinQuest turns financial literacy into a game — helping young adults build money confidence through personalised, interactive learning.
The Problem
Money is everywhere — but financial confidence isn't.
Only one in three adults worldwide grasp basic financial principles. Traditional education is dense and dull, so this digital-native generation switches off — and the knowledge never sticks.
Saving
No clear starting point or goal to work toward.
Budgeting
Tracking spending feels tedious, so it gets skipped.
Credit
Scores and debt feel confusing and high-stakes.
Investing
Jargon-heavy and intimidating for first-timers.
Discovery
Common thoughts on money.
Interviews and an empathy map surfaced the same tension again and again — people want to learn about money, but every resource feels heavy, serious and easy to abandon.
The Solution
Six features that make finance approachable.
Every feature reframes a chore as a rewarding moment.
Personalised learning
Tailored content for a unique journey.
Interactive flashcards
Bite-sized cards, easy to grasp.
Leaderboard
Friendly competition that motivates.
Trivia quizzes
Fun tests that reinforce learning.
Achievement badges
Rewards that keep users engaged.
Financial news
Timely updates, always in view.
Process
A Double Diamond from research to prototype.
Discover, Define, Develop, Deliver — diverging to explore the problem space, then converging on a focused, tested solution.
Discover
Research into clients, competitors and users.
Define
Empathy maps, personas and a clear problem.
Develop
Sketches and wireframes, tested with users.
Deliver
A style guide and high-fidelity prototype.
Deliver · Design System
A warm, consistent visual language.
A 60-30-10 palette — Deep Sea Green for stability, Orange for enthusiasm, Blue-Grey for balance.
Typeface — Lato
Aa Bb Cc
ABCDEFGHIJKLM · abcdefghijklmnop · 1234567890
Palette
Iconography
Buttons
Deliver · The product
FinQuest, in action.
The final, branded experience — each feature designed to feel like progress, not a chore.
A welcome that feels personal
Simple sign-up with avatar customisation — quick, friendly, hassle-free.
A dashboard that adapts to you
Recommendations and activity, tailored to each user.
Flashcards that reward curiosity
Bite-sized, tappable moments that earn rewards.
Learning, made competitive
Challenge friends with a countdown timer.
Learning is better together
A space to discuss topics and connect with others.
Outcome
Tested with real users, refined with their feedback.
Mid-fidelity prototypes were tested with young adults, and every insight shaped the final design — pairing each concept with a small, rewarding action.
Read the usability report ↗